Project Overview
Client: Healthcare Business
Project: Lead Generation via Meta Ads
Objective: Drive patient inquiries and generate leads from scratch using Facebook & Instagram.
Strategy
- Started with 2 lead ad creatives tailored to the healthcare industry.
- Tested different audience segments to identify the best performers.
- Gradually scaled the budget while maintaining performance.
- Focused on cost-effective leads and consistent ROAS tracking.
Results
- Total Leads Generated: 3,893
- Top Performing Ad: 2,342 leads
- Average Cost per Lead: Rs. 150
- Estimated Revenue: Rs. 5,839,500
- Return on Ad Spend (ROAS): Approx. 6.4X
- Total Ad Spend: Rs. 913,071.90
- Reach: 1.18 Million+
- Views: 3.2 Million+
Case Study: Scaling from Zero to 3,800+ Leads
Background:
The client, a healthcare service provider, started with no online marketing presence. Our goal was to
generate high-quality leads from scratch.
Challenges:
- No previous campaign data.
- Only 2 ad creatives.
- Needed to test and scale quickly.
Approach:
- Launched with focused creatives and clear healthcare messaging.
- Ran A/B tests to find high-performing audiences.
- Scaled smoothly without disturbing lead quality.
- Achieved strong ROAS and consistent lead flow.
Client Feedback:
“We had no idea how to get leads online until we worked with Ameer Hamza. Within weeks, we were receiving
dozens of high-quality inquiries daily. The results exceeded our expectations and ROI was outstanding!”