Client Overview
The client is a health consultancy business aiming to drive conversations and acquire qualified leads through
Meta advertising platforms. The main objective was to generate high-volume inquiries at minimal cost using
single, optimized campaign.
Objective
- Generate qualified health consultancy inquiries using Meta ads.
- Maintain low cost per result while achieving high reach and visibility.
- Maximize results from a single, well-optimized campaign.
Campaign Strategy
- Launched one highly targeted engagement ad set.
- Focused on messaging conversations to connect potential clients directly with consultants.
- Applied strong copywriting and creative to build trust and prompt action.
- Monitored campaign in real time to maintain optimal performance.
Key Results
- Messaging Conversations Started: 17,885
- Reach: 2,015,436 unique users
- Views: 3,407,946
- Impressions: 3,629,468
- Frequency: 1.80
- Cost per Result: Rs. 18.25
- Total Ad Spend: Rs. 325,720.68
Performance Insight
This campaign proved to be extremely effective in generating high-quality leads for the health consultancy
business. With a strong return on investment and high reach, the single-campaign approach helped achieve
17,885 inquiries at an outstanding cost efficiency.