Client Overview
A hair loss clinic aiming to attract new clients through digital marketing. The objective was to generate
qualified leads via Meta (Facebook and Instagram) ads targeting individuals interested in hair treatment
solutions.
Project Goals
- Generate high-quality leads for consultation and treatment.
- Test ad creatives targeting both general and gender-specific audiences.
- Keep cost per lead within an optimized range for maximum efficiency.
Campaign Strategy
- Launched different ad sets labeled as ‘New Leads’ and ‘Ladies Ad’ to target both broad and gender-specific
audiences. - Focused on visual creatives that emphasized transformation and trust in the clinic’s services.
- Monitored performance and adjusted spend based on cost per lead and conversion metrics.
Key Results
- Total Leads Generated: 229
- Reach: 81,918 people
- Views: 130,238
- Average Cost per Lead: Rs. 241.86
- Top Performing Ad: 151 leads at Rs. 232.99 CPL
- Total Spend: Rs. 55,386.88
- Best Performing Gender Focus: General audience (compared to Ladies Ad set)