Client Overview
A large-scale business aiming to drive high volumes of direct conversations through Meta platforms
(Facebook & Instagram). The focus was on maximizing engagement and initiating messaging conversations
with potential customers.
Objective
- Launch a broad reach campaign focused on generating Messenger conversations.
- Increase brand engagement and customer inquiries at a minimal cost per result.
Campaign Strategy
- Created a single high-impact engagement ad set optimized for messaging conversations.
- Used clear call-to-action messaging tailored to the business offer.
- Leveraged broad targeting with budget optimization for scalability.
- Maintained frequency and freshness by monitoring impressions and audience saturation.
Key Results
- Messaging Conversations Started: 46,221
- Reach: 9,629,509 unique users
- Impressions: 22,762,962
- Cost per Messaging Conversation: Rs. 34.37
- Total Ad Spend: Rs. 1,588,464.89
Performance Insight
This campaign successfully delivered a massive volume of inquiries at a highly optimized cost per
conversation. The efficient use of budget and broad targeting made it ideal for scale, engagement, and
building customer relationships at scale